Recently, I missed a call from a number that I had never seen before. I’m looking at my cell phone and it has that missed call red icon next to the number. That was it. You’re probably wondering what the big deal is about this situation. Well, it’s the fact that the person that called (whoever they were) didn’t leave a message.
Of course, I figured it was a telemarketer, but that’s not the point. You have no idea how many missed calls I get and the person on the other line decides that leaving me a message is clearly a waste of time. Sometimes people will call me back repeatedly instead of leaving a message. Am I crazy or does that sound super annoying?
What ever happened to leaving a message after the beep? Apparently, leaving a message is now considered as special and archaic as the telegram. I was actually told at a networking event that salespeople don’t leave messages. It’s because they feel that it diminishes the response they would get if they had really talked to the person over the phone. Leaving a message should not be a dying art, but something that we continuously incorporate in our personal and business lives.
As Brad Sugars says, “The ONLY failure is the failure to PARTICIPATE.”
If your methods of marketing don’t work, don’t stop marketing altogether. You now know what doesn’t work, try something else and keep trying until you find the method that works. Every time something falls short of perfect for you, that’s you getting a result. That is you taking the time and effort to improve your skills. If you never tried anything, how would you know what works and what doesn’t? In terms of leaving a message, just do it. That voicemail could be the thing that connects you to your next big client, opportunity, success, etc.
Before you start leaving messages, however, make sure you aren’t being too wordy. Your message needs to be short and simple. People tend to ignore messages when the caller seems to ramble on forever. Also, your message should suit the communication style of the person that you are calling. How do you do that? With DISC, a simple question and answer tool that facilitates positive communication.
When you leave a message for the 4 DISC Styles, do the following:
The Dominant (D) Style
Speak clearly and quickly as you explain your purpose for calling and what you want them to do. Also, provide your name and number at the beginning and end of the message.
The Influencing (I) Style
Be expressive, upbeat, and warm when leaving a message. Explain to them that this message is just to set up a time to share ideas or explore options.
The Steady (S) Style
Smile while you’re speaking in a warm manner and at a slower pace. It’s important that you sound friendly, but professional and that you thank them for returning your call in advance.
The Conscientious (C) Style
Speak clearly and steadily in a professional tone. Make sure that you are precise in your explanation of why you’re calling, what you need of them, and what they should expect.
By customizing your message to suit the person you’re calling, you’re putting your business way ahead of the game. As Bernadette Jiwa states, “Businesses win in trying moments when rules are replaced by the right thing to do…[businesses] lose the second we prioritize process over humanity.”