4 Misconceptions About Corporate Sales Training

corporate sales training

No matter whether your sales team is struggling to stay afloat or remaining steady on the right path, corporate sales training is an absolute must. It’s clear that providing your team with the necessary skills in order to effectively sell your products or services is essential – these programs will help you do that. If you value your team and want to boost sales and overall business success, finding a corporate sales training program is the best choice you could make for your business.

Corporate Sales Training Misconceptions

1 – It will be a waste of time because my team won’t remember everything.

On average, students tend to forget 70 percent of the information they are taught within 24 hours of exposure to it. However, that doesn’t mean that it’s impossible to take away valuable lessons from a training program. There are strategies that can help your team improve the amount of information they retain and make it more likely for them to remember even more.

Too, not all training programs are created equal. Understand that your team is made up of unique individuals with varied learning styles and preferences. Attempting to understand how your team learns best will allow you to choose the corporate sales training program that’s right for your team. It is absolutely essential to make sure you choose a program that is designed to work for your business and your specific goals.


2 – Participation will take time away from work and result in losses.

As previously discussed above, corporate sales training programs equip your team with the tools they need to succeed – how to talk to customers, how to deal with objections, how to increase sales, etc. In addition, research shows that for every dollar invested in training your sales team, a business returns $29 in incremental revenues. Research has proven that these programs increase revenue for businesses that participate in them.


3 – No one else spends money on this, so we don’t need it either.

This is simply not true at all. In fact, spending on corporate sales training has been growing steadily since 2013. Globally, businesses all over the world spend $1 trillion on sales training. In the United States alone, companies tend to spend on average $20 billion annually on sales training. Put in perspective, US businesses spent about $1,208 per employee on training in 2013. In other words, the best companies that get the best results are the ones spending more money on training.


4 – I already hire experienced salespeople. We don’t need training.

There is an old saying that goes like this: “If you are the smartest person in the room, you’re in the wrong room.” No matter how experienced your employees are, no one is perfect. There is always room for improvement no matter how many years you have been in business. In addition, there’s always something new to learn. Even experienced Olympic athletes have coaches and training sessions – it doesn’t stop when you reach the top. Encourage your team to keep refining their skills, to keep learning and looking forward. This not only helps you to stay ahead of your competition, but also to just keep your team members sharp.


Contact America’s Small Business Coach Today!

Help your team to become the best they can be. Contact business coach Doug Winnie at 713-206-4144 or 713-936-3814 or online today for more information on how to increase revenue and bring your business even more success by implementing corporate sales training!

Contact Doug Winnie Today